Marketing Manager Skin Care - MENA - Beiersdorf Middle East FZCO Dubai

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for wellknown brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live a culture of inclusion respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Responsible for the longterm growth of Beiersdorf MENA through the continuous development of the brand portfolio & equity in line with the overall company strategy KPIs and roadmap. Lead a team of senior brand managers & brand managers to drive competitive and profitable growth for the relevant portfolio of brands / categories. Partner and lead CU Affiliate marketing teams across MENA region and drive category thinking and deployment. Develop and coach Marketing team and lead cross functional teams both local and international to deliver on business objectives.

Leadership

• Communicate and collaborate with key stakeholders to ensure their full understanding of inmarket performance & of the defined marketing strategies and ensure the excellence of implementation in the market.
• As the head of the respective subbrand(s) take an active and leading role within the crossfunctional team ensuring effective operational running of the respective subbrand(s) & maximizing its growth.

Strategy & Product Development

• In line with overall company objectives develop and refine the respective category/sub brand strategy within a 13 years horizon.
• Develop annual Marketing & Communication Plan (incl. cascading down into annual S&CM/sales plan) and gain approval with the Executive Team.
• Identify market challenges opportunities right segment focus and product portfolio.
• Define portfolio architecture assortment strategy and partner with the Global marketing team / Regional team to develop a strong pipeline.

Communication Development & Digital

• Develop & execute integrated industry leading 360 communication campaigns in line with key campaign objectives delivering consistent & cutthrough brand message across all channels.
• Lead the development of exceptional communication assets for key innovations.
• Push boundaries for Claims Development.
Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

Financial Management

• Ensure delivery against all key financial & Marketing KPIs.
• Tight margin management with the view of constantly finding ways to improve margin.
• Develop price strategy to ensure competitiveness in market is achieved still driving premium / superiority positioning and managing margins and bottom line.
Input into allocation of budget across brands and campaigns to maximize overall budget.

Sales & Operation Planning

• Develop accurate forecasts together with the Sales and Demand teams; responsible for annual forecast of the respective subbrand(s). Lead discussions around brand forecasts in monthly Exec S&OP meetings. Ensure forecast shape matches strategy and key events are accounted for e.g. PI.
• Support Brand Team with NPD forecasting accuracy by monitoring key inputs across departments and checking assumptions are accurate.
• Approve Sales briefing and ensure all priorities are understood cross functionally and planned in accordingly.

Budgeting resource management & analytics

• Ensure 100% accurate delivery against marketing budget targets (total MB as well as key MB KPIs).
• Ensure necessary resources are planned and in place for smooth execution of projects.
• Define success metrics analyze campaign results and make adjustments on marketing communications components to enhance performance and optimize communication development funds.

• Education & qualification : University degree (Honors); Masters degree an added advantage.
• Languages : Proficient English & Arabic speaker. French language is a plus.

Skills

• Proven exceptional strategic marketing skills with success in driving market share and in market development.
• Experienced in managing key business processes e.g. demand planning shopper & customer/sales interface/influence product development.
• Proven ability to lead and develop teams.
• Very good project management skills.
• Excellent stakeholder management skills to manage diverse & challenging relationships both locally and internationally.
• Excellent communication & concept/product insight and development skills.
• Superb analytical commercial and financial skills.
• Strong presentation and communication skills.
Digital marketing management including campaign development & optimization Content Marketing Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.

Experience

• 1012 years brand management experience in FMCG industry.
• Have worked at a Marketing Manager level in MENA for at least 2 years and led teams.
• Preferred experience in Beauty Skin Care categories and brands.
• Winning mindset with proven examples of outperformance across the experience.

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants regardless of race gender age religion and beliefs sexual orientation and gender identity disability cultural ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae salary expectations relevant references and certificates) and encourage you to upload your CV without a picture.

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