Communications & PR Manager

JPC - 3543 - Communications & PR Manager

Location: Dubai

Position Type: Contract

Language Proficiency: English/Arabic

Overview: The Communications & PR Manager will be responsible for developing and executing a comprehensive communications plan that includes strategy, goals, budget, and tactics. The role requires managing the PR agency account and coordinating with the agency team to ensure high-level media placements and effective influencer relations. The successful candidate will work closely with the marketing team to engage audiences across both traditional and new media, while leveraging existing media relationships and cultivating new contacts within the business and industry media.

• Communications Strategy: Develop and implement a comprehensive communications plan, including strategy, goals, budget, and tactics. Monitor industry trends affecting the brand and make appropriate recommendations regarding communication strategy.
• Coordinate regional and global launch events and manage UAE media and TECH KOL guest interactions.
• Increase media coverage and maintain Share of Voice (SOV) benchmarks.
• Execute and manage diverse PR partnerships across multiple product lines.
• Monitor, analyze, and communicate PR results on a weekly basis.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Plan and deliver strategic partnerships.
• Strengthen relationships with key government and business enterprises.
• Collaborate closely with marketing and product teams to enhance B2B partner relations.

• Media and TECH KOL Relations: Develop and execute a media relations strategy to secure high-level placements in print, broadcast, and online media.
• Manage media inquiries and interview requests.
• Develop and manage influencer relations strategy.
• Engage with influencers to enhance brand visibility and reputation.
• Build and maintain relationships with thought leaders to grow industry awareness.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Run product review programs and develop briefing material for TECH KOL and media.
• Handle review program inventory and process as per guidelines.

• Agency Management: Oversee the PR agency account and coordinate the agency team. Ensure alignment and effective collaboration with the PR agency to achieve desired outcomes.

• Content Creation: Create content for press releases, byline articles, and keynote presentations.
• Collaborate with the marketing media team to ensure cohesive messaging across all channels.

• Proven working experience as a PR Manager or similar role in the technology or consumer electronics industry.
• Strong relationships with both local and international business and industry media outlets.
• Experience in managing a PR agency and coordinating with cross-functional teams.
• Fluency in English; knowledge of Arabic is a plus.