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Responsibilities:
• Uses CRM software to contact to and engage with customers
• Builds strong relationship with all parties, collaborates with the Digital Marketing Team and Store Marketing Managers
• Analyses data coming from the sources of Navision (ERP), CRM, Survey tool, IKEA FAMILY website, kiosks etc.. Creates meaningful analysis/results and shares with relevant parties
• Prepares IKEA FAMILY newsletters, offers, campaigns in collaboration with Range responsible, Digital Marketing responsible, Graphic designer, Consumer and Customer Engagement Manager
• Influences others with critical reporting guidance
• Assists line manager on attracting/bringing consumers and customers to the store, engaging them with campaigns, offers products and IKEA’s concept
• Measures, evaluates the effectiveness of IKEA FAMILY communication channels and reports related key metrics of marketing activities as well as campaign performances Seeking opportunities for optimization & development of reports, tools and processes
• Finds/collects information to be used for Researches, Territory Penetration Plans (feasibility studies), Geographical Analysis and various studies to be performed
• Contacts/manages 3rd parties for service & hardware/software needs of marketing and consumer engagement for daily and long term strategic support operations
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