Senior Manager - Social Media

  • Abu Dhabi
  • Baker E Mckenzie Rechtsanwaltsgesellschaft Mbh
Business Services | Any Baker McKenzie Office or Center in EMEA, Tampa Center, Miami, New York or Washington, DC DescriptionThe Senior Manager - Social Media will work inter-departmentally with the global marketing and communications (BDMC) teams to maintain and strengthen Baker McKenzie's social presence and support the firm's broader focus areas. The role holder will be a dynamic and experienced Senior Social Media Manager and will be responsible for keeping social media channels up-to-date and brand-compliant, ensuring consistency of voice, exploring innovative approaches to formats and ways of connecting with audiences, and coordinating with the wider BDMC function to cultivate a strong community around the brand.This role sits within the Global Marketing Strategy & Campaigns team. The role holder will work with internal and external stakeholders to deliver measurable results in building the Firm's reputation, expanding and deepening client relationships, and driving demand and revenue opportunities.Main Responsibilities:Develop and execute a social media strategy that drives brand awareness and cultivates a community across key channelsManage Baker McKenzie's global social media channels, primarily LinkedIn, Facebook, Twitter, and other relevant platforms, with a particular focus on LinkedIn.Create dynamic multimedia content by collaborating with our in-house design and digital content teamsOversee the creation and scheduling of an optimal social media content calendarAct as the go-to social media expert internally and externally to suggest the best ways to maximize impact and strengthen reputationBuild the social media profiles of our global leadership team to help strengthen their personal brandsCollaborate with the content team to create social media campaigns to support the firm's global thought leadership initiatives Advise on paid media strategies, working with our Digital team and external agencies, as requiredAnalyze and report on social media activity, audiences and demographics, success of campaigns, and learningsIssue and implement recommendations for optimization based on metricsProvide social media advice, guidance, and support for BDMC colleagues and other internal stakeholders to ensure content follows best practicesProactively provide insight into trending topics and competitor activity on social mediaSupport the broader digital channel functions to deliver a best-in-class digital experienceSkills and Experience:Strong relevant experience in digital marketing and brand social media marketingKnowledge and operational experience of social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.) and relevance of each in a business contextProficiency in web-based content management systemsExperience in digital reporting and analysisExperience working in B2B professional services and adhering to corporate brand guidelinesComfortable working as part of a global team based across multiple officesKnowledge and experience with bespoke marketing tools + platformsExperience executing paid social media campaignsAbility to multitask and work well under tight deadlines in a busy environment, responding to requests and project briefs on timeStrong understanding and experience of multi-channel marketingExperience implementing go-to-market, digital-first strategies and tacticsStrong analytical skills and attention to detailExcellent written and verbal English communication skillsFor candidates living and working in our
New York City
or
Washington, DC
offices only, the annual salary range is between $140k and $150k. #J-18808-Ljbffr