Digital Marketing Executive

Responsibilities

• Collaborate with clients and company management for requirements and KPIs
• Designs, builds, and maintains our social media presence
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Plans, executes, and measures experiments and conversion tests
• Collaborates with internal teams to create landing pages and optimize user experience
• Identifies critical conversion points and drop off points and optimizes user funnels
• Collaborates with agencies and other vendor partners
• Perform and manage basic graphic design activities (Canva, Power Point, Photoshop, etc.)

Qualifications and Skills required :

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• SEM, SMM, and SEO proven skills

Education, Experience, and Licensing Requirements :

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of Wix, HTML, CSS, and JavaScript development and constraints

Salary : AED3,000.00 - AED4,000.00 per month

Education :

• Bachelor's (required)

Experience :

• SEO, PPC and SMM: 3 years (required)