Senior Marketing Manager

  • Dubai
  • Procter And Gamble
The job posting is outdated and position may be filled
• Lead and define brand strategies and guarantee business growth, evolution and development of the brands across all channels.• Promote an effective implementation of marketing campaigns, growing brand value and image through selection, evaluation and approval of the appropriate media, regarding product profile: consumer, doctor, shopper.• Market planning (promotion, advertising, digital, price, point of sales, etc.) based on deep understanding of the consumer to create and develop true "love brands".• Build positive relationships with the medical community and increase prescriptions based on full knowledge of the business model of prescription products.• Genuine care to continue medical education and creation of value for physicians.• Promote digital innovation via e-commerce and omni channel strategies (e-reps, eCME, CME, newsletters, direct mail, etc.)• Budget management to ensure the return of investment, as well as seek optimization model via alignment within the region.• Develop business cases to analyze the feasibility of new products and/or line extensions, generating business value for the brands assigned. Disclaimer: Drjobs.ae
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