Branding Manager

As Lead’s brand manager you will be responsible for the brands image and overseeing any aspect of marketing that has to do with the assigned brands, ensuring that all branding decisions ultimately result in stronger sales.To achieve that alignment, you will work within multiple areas of marketing, like research, content, social, and design.Key Duties and ResponsibilitiesAnalyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesManage agency and internal people working on brand initiativesLead creative development to motivate the target audience to “take action”Monitor market trends, research consumer markets, and competitors’ activitiesOversee new and ongoing marketing and advertising activitiesDevise innovative growth strategiesAlign the company around the brand’s direction, choices, and tacticsCommunicate with company executives, marketing personnel, and agenciesAid in the creation of marketing and advertising campaigns.Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.Minimum of 5 years of branding and marketing experience in a relevant industryExcellent written and verbal communication skillsStrong analytical skills partnered with a creative mindLanguage: English and ArabicUp-to-date with latest trends and marketing best practicesExcellent understanding of the full marketing mix and how to manage themBudget-management skills and proficiencyBusiness savvyAbility to multitaskA willingness to listenAbility to think creatively and innovativelyProfessional judgment and discretion that comes from experience in the field #J-18808-Ljbffr