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Job Purpose
The Marketing executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s), conference(s) and Awards / Gala Dinner. Using traditional and innovative marketing techniques, the Marketing executive will support the drive to attract visitors, delegates, exhibitors, sponsors, award entries and press.
The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity. Key Accountabilities
Create and implement an integrated marketing campaign for the entire events including sponsorship, attendees, award entry submissions. Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event. Forecast and monitor entire budget, marketing timeline and media plan Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio search engine marketing and TV. Manage the clean, verification and build of the event database Negotiate barter details with appropriate media partners and associations. Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floor planner, show APP, etc.) between suppliers. Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns. Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc. Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations. Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
This role works closely with the event’s exhibition sales and sponsorship team,conference production team and the delegate sales teamtogenerate leads and conversions.
Marketing qualification is advantageous
2-3 years marketing experience but not strictly in event marketing.
Job-Specific Skills
Experience in the use of databases in both mass and targeted direct marketing campaigns Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation Excellent negotiation and relationship building skills Strong attention to detail Copy writing HTML Proficient
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The Marketing executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s), conference(s) and Awards / Gala Dinner. Using traditional and innovative marketing techniques, the Marketing executive will support the drive to attract visitors, delegates, exhibitors, sponsors, award entries and press.
The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity. Key Accountabilities
Create and implement an integrated marketing campaign for the entire events including sponsorship, attendees, award entry submissions. Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event. Forecast and monitor entire budget, marketing timeline and media plan Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio search engine marketing and TV. Manage the clean, verification and build of the event database Negotiate barter details with appropriate media partners and associations. Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floor planner, show APP, etc.) between suppliers. Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns. Coordinate the design, production and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post-cards, top line report, post-show report, print advertisements, web banners/emails, etc. Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations. Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).
This role works closely with the event’s exhibition sales and sponsorship team,conference production team and the delegate sales teamtogenerate leads and conversions.
Marketing qualification is advantageous
2-3 years marketing experience but not strictly in event marketing.
Job-Specific Skills
Experience in the use of databases in both mass and targeted direct marketing campaigns Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation Excellent negotiation and relationship building skills Strong attention to detail Copy writing HTML Proficient
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